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The digital commonplace book of Marcus Verrall
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The Commonplace Book of Marcus Verrall

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Your Aspirations and Values

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Pick a Hill and Then Carve Out Your Niche

Most super-talented and/or ambitious people want to be the front man; few play the consigliere role well, or even see the under-sung opportunities it offers. In other words, there's less competition and significant opportunity to be had as an all-star right-hand man.

The Startup of You (Revised and Updated)
p.52

For the startup of you, establishing a core idea to use as a career compass can be just as transformative. Before you have an external brand that people know you by, you need to have an internal brand you know yourself by. In other words, what do you care about? If you just have vague ideas, that's fine.

The Startup of You (Revised and Updated)
p.42

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