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The digital commonplace book of Marcus Verrall
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The Commonplace Book of Marcus Verrall

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Pick a Hill and Then Carve Out Your Niche

Most super-talented and/or ambitious people want to be the front man; few play the consigliere role well, or even see the under-sung opportunities it offers. In other words, there's less competition and significant opportunity to be had as an all-star right-hand man.

The Startup of You (Revised and Updated)
p.52

What I mean is, the principles for successfully scaling a company aren't so different from the keys to “scaling" a great career — quickly growing one's skill sets, relationships, and market relevance in the same way that companies quickly grow their products, operating capabilities, and customer base.

The Startup of You (Revised and Updated)
p.10

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