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The digital commonplace book of Marcus Verrall
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The Commonplace Book of Marcus Verrall

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Why the Startup of You?

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Practice

Living life as an artist is a practice. You are either engaging in the practice or you're not.

It makes no sense to say you're not good at it. It's like saying, "I'm not good at being a monk." You are either living as a monk or you're not.

We tend to think of the artist's work as the output.

The real work of the artist is a way of being in the world.

p.47

What's required now is an entrepreneurial mindset paired with the concrete skills of startup entrepreneurs.

Whether you work for a ten-person company, a giant multinational corporation, a nonprofit, or a government agency; whether you run your own business or work for several different outfits as a consultant or freelancer—if you want to seize the new opportunities and meet the challenges of today's fractured career landscape, you need to think and act like you're running a startup: your career.

The Startup of You (Revised and Updated)
p.7

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