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The digital commonplace book of Marcus Verrall
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The Commonplace Book of Marcus Verrall

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How Did We Get Here?

When we published the first edition of this book [2012], that "career escalator," as the writer Ronald Brownstein dubbed it, was jammed at every level. It had been for a while. Many young people, even the most highly educated, were stuck at the bottom, underemployed, or jobless, or trapped in dead-end positions out of sync with their ambitions and talents. Meanwhile, men and women in their sixties and seventies, with empty pensions and a government safety net that looked like Swiss cheese, were staying in or rejoining the workforce in record numbers. At best, this formula keeps middle-aged workers stuck in pro-motionless limbo; at worst, it squeezes them out in order to make room for more-senior talent.

The Startup of You (Revised and Updated)
p.5

G’day, and welcome!

I am Marcus Verrall, a curious technologist (nerd) at heart and a pragmatic leader by trade. Building things is what excites me the most. I read. I write. I’ve occasionally been accused of being a rational optimist. I believe that leadership is a process to be worked on, not a position to be held. I believe that the past teaches lessons and the future leaves clues.

I’ve been a stage manager, production manager, producer, project manager, architect, developer, strategist and liaison. Since pivoting my career towards internet technologies in 1996, I’ve worked with telcos, media companies, retailers, utilities providers, financial services companies and consulting firms. 

Since 2017 I’ve gone deep on personal insurance, helping to bring a modern operating model, product offering and technical solution into the light, looking after technology, delivery and data teams from incubation, through start-up mode and into scale-up territory.

I enjoy finding, hiring and coaching/directing high-potential people, fostering a culture of learning and continuous improvement, and finding efficient ways to solve complex and meaningful problems while never reinventing the wheel. 

I have a bias towards building clocks over telling the time.

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